Toronto · Asia · North America

Connecting markets, suppliers and supply chains.

We turn international business opportunities into executable, sustainable trade. S&B Omnia helps manufacturers enter North America, helps Canadian importers source globally, and helps Canadian exporters reach new markets.

Discuss an opportunity Explore our services
Market-entry representation Global sourcing & trading Supply-chain coordination Export development
Manufacturers abroad

Enter and grow in Canada

For Asian and international manufacturers that need an experienced local partner before building their own Canadian organization.

Canadian importers

Source from reliable suppliers

Competitive products from qualified global suppliers, with sourcing, quality and delivery managed end to end.

Canadian exporters

Reach new markets

Diversify beyond traditional markets and build practical sales channels across Asia and other international regions.

What we do

Four services. One integrated commercial and supply-chain partner.

We combine market representation, sourcing, merchandise trading, supplier management and logistics coordination to help businesses compete and grow globally.

Canadian Market-Entry Representation

We represent international manufacturers that need an experienced local partner but are not yet ready to establish their own Canadian organization.

  • Market-entry assessment and planning
  • Market and competitor research
  • Customer, distributor and channel development
  • Local sales and commercial representation
  • Partnership development
  • Pricing and contract negotiations
  • Ongoing customer, account and supplier management

We operate as the manufacturer’s commercial presence in Canada, not simply as an introducer.

Global Sourcing and Merchandise Trading

We help Canadian importers identify, evaluate and manage qualified international suppliers.

  • Product and supplier sourcing
  • Factory assessment and qualification
  • Product development and specification coordination
  • Price and commercial negotiations
  • Purchase-order management
  • Production and quality monitoring
  • Multi-supplier consolidation
  • International transportation and delivery coordination

Flexible engagement under agency, commission, distribution or principal-trading models.

Supply-Chain and Logistics Solutions

We coordinate end-to-end supply-chain support through qualified freight forwarders, customs brokers, third-party logistics providers and specialized partners.

  • International air and ocean freight
  • Customs-clearance coordination
  • Warehousing and distribution
  • Inventory and order-fulfilment support
  • E-commerce and B2C fulfilment
  • Final-mile delivery
  • Supply-chain design and landed-cost optimization

One accountable point of coordination across multiple service providers.

Canadian Export Development

We help Canadian manufacturers and exporters diversify beyond traditional markets and develop opportunities across Asia and other international regions.

  • Export-market assessment and prioritization
  • Importer, distributor and customer identification
  • Overseas sales representation
  • Commercial introductions and negotiations
  • Distributor and channel development
  • Regulatory and shipment coordination
  • Ongoing customer and market management

We help Canadian companies move from export ambition to practical market execution.

Our approach

One partner from strategy to execution.

Most service providers manage only one part of the commercial or supply-chain process. Consultants develop a strategy but do not execute it. Sales agents make introductions but do not manage sourcing. Trading companies source products but lack North American market development. Freight forwarders become involved only after the transaction exists. S&B Omnia connects the entire process.

ProviderStrategyMarket & sales developmentSourcing & suppliersLogistics coordinationExecution & ongoing management
Consultant
Sales agent
Trading company
Freight forwarder
S&B Omnia

Typical scope of each provider type in an international trade engagement.

How an engagement runs

We participate directly in implementation and stay involved through the commercial, sourcing and supply-chain process.

  1. Assess

    The product, market and commercial opportunity.

  2. Connect

    Identify customers, distributors and channel partners.

  3. Propose

    Develop the market-entry and commercial proposal.

  4. Negotiate

    Pricing, terms and responsibilities.

  5. Source

    Manage sourcing, suppliers and purchase orders.

  6. Deliver

    Customs, transportation, warehousing and distribution.

  7. Grow

    Monitor performance and develop additional business.

Bridging Asia and North America

We work both sides of the trade.

Many North American consultants know their local market but have limited experience managing manufacturers in Asia. Many Asian sourcing and trading companies understand production but lack North American market development. S&B Omnia bridges the two.

Asia side Supply

  1. Manufacturer and supplier identification
  2. Factory evaluation and communication
  3. Product development and specification coordination
  4. Product costing and pricing negotiations
  5. Production and purchase-order monitoring
  6. Quality-management coordination
  7. Origin consolidation
  8. Supplier relationship management
S&B Omnia

North America side Demand

  1. Market and competitor assessment
  2. Buyer, distributor and channel development
  3. Local sales and commercial representation
  4. Customer proposal and pricing development
  5. Import and regulatory coordination
  6. Warehousing, fulfilment and distribution
  7. Customer service and account management
  8. Market expansion and business development
Senior-management involvement

One accountable senior contact, from first assessment to growth.

Assignments are led by senior executives with direct operating experience across Asia, Canada and the broader North American market.

Large organizations pass assignments between sales, consulting, operations and customer-service departments. We keep direct ownership of the assignment from beginning to end.

What we understand

  • How Asian manufacturers evaluate opportunities and make decisions.
  • How Canadian and U.S. buyers assess suppliers, products and commercial risk.
  • How to bridge differences in language, communication style and business expectations.
  • How pricing, duties, transportation and landed cost affect product viability.
  • How customs, inventory, warehousing and distribution shape market-entry strategy.
  • How to translate a manufacturer’s capabilities into a compelling North American customer proposition.
  • How to convert an initial opportunity into sustainable, repeat business.
01

We create and develop business.Not just move shipments.

02

We act as your local management partner.Not merely an introducer.

03

We understand both Asian supply and North American demand.Capability on each side of the trade.

04

We stay involved from strategy to growth.Through market entry, execution and management.

Focused industry verticals

Sectors where we bring real relationships.

We pursue selected sectors in which we have credible supplier relationships, buyer access, market knowledge or commercial experience.

Home, lifestyle & décor

Home, lifestyle, floral, greenery and decorative products.

Fine foods & beverages

Specialty food and beverage products for Canadian and international buyers.

Pet products & accessories

Pet products and accessories across retail and online channels.

Consumer & e-commerce

Selected consumer and e-commerce products.

We develop additional sectors where there is a clear commercial opportunity and we can provide meaningful value.

Contact

Tell us about your opportunity.

Whether you are entering Canada, sourcing internationally or exporting to new markets, a senior member of our team will respond personally.

Company
S&B Omnia Trading Inc.
Office
Toronto, Ontario, Canada
Serving
Canada, the United States and Asia
We use your details only as set out in our Privacy Policy.
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Privacy Policy

Last updated: October 2026

S&B Omnia Trading Inc. (“S&B Omnia”, “we”, “us”) respects your privacy. This policy explains how we collect, use and protect personal information through this website, in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

Information we collect

We collect only the information you choose to give us through our enquiry form: your name, company, email address, country, area of interest and message. We do not use this website to collect payment details or sensitive personal information.

How we use it

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We do not sell, rent or trade your personal information.

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By submitting the enquiry form and ticking the consent box, you agree to our use of your information as described here. You may withdraw your consent at any time by contacting us, subject to legal or contractual limits.

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Your rights

You may ask to see the personal information we hold about you, ask us to correct it, or ask us to delete it. To make a request or ask a question about this policy, contact our Privacy Officer using the enquiry form on this website. We will respond within 30 days.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.

Changes to this policy

We may update this policy from time to time. The latest version will always be posted on this page with its revision date.

S&B Omnia Trading Inc. · Toronto, Ontario, Canada